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Customers join company for lab sessions, demos and interactive activities in skin care, sun care and hair care.
January 10, 2023
By: Christine Esposito
Croda’s Princeton, NJ site recently hosted 70 beauty brands and contract manufacturers across three successful “Create with Croda” formulation academies for skin care, sun care, and hair care. The events allowed experts to share their knowledge with customers to further engage and strengthen the relationship between Croda and the companies they serve, according to Croda. The academies included in-depth presentations on trends, science and formulations as well as demonstrations, interactive activities and lab sessions. These events allowed for Croda to isten to concerns and questions and showcase solutions in the beauty and personal care industry.
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